Public Health England (PHE) has published an evidence review of commercially available baby foods and drinks aimed at children up to 36 months.
The main findings show inconsistencies between national infant feeding advice and how some commercial baby food and drink products are presented.
The review recommends that the food industry and government:
- improve the nutrient content of products
- ensure clear, consistent and honest labelling and marketing of products
- ensure that products high in sugars are labelled as not being suitable for eating between meals
- restrict the use of implied health claims on baby food products
- put in place a recurring survey of early years feeding practices to further the evidence base
- prioritise consumer awareness campaigns around early years feeding
Source: PHE, 27 June 2019